Modern Views: A Project to Benefit the Farnsworth House and the Glass House invited some of our era’s top creative minds to continue one of the twentieth century’s great cultural dialogues; the historic exchange reflected in the Ludwig Mies van der Rohe Farnsworth House (1945 – 51) and the Philip Johnson Glass House (1949).
Tune in weekly for a preview of these works and check back for breaking news surrounding the launch of the Modern Views online auction
as well as the formal launch of the Modern Views
book published by Assouline.
2x4 | Ecstasy 2010| Still from animation | Courtesy of the Designers
“If the Farnsworth and Glass Houses are examples of a certain hyper-rationality — at least in the architectonic sense — and their beauty is a byproduct of a process rather than an end in itself — according to Mies — could a hyper-rational process be coaxed to produce an ecstatic, unintended beauty that surpasses the aesthetic imagination of the designer? The algorithm may be the apotheosis of rationality. The actual form then, to get back to Mies, ‘is not the goal but the result of [the] work.’” – 2×4
Founded by Michael Rock, Susan Sellers and Georgianna Stout in 1993, 2×4 focuses primarily on communications for art, architecture and culture-related projects. Specifically, the firm develops unexpected content for their clients, following a rigorous analysis of message, program, context, and audience.
2×4 has worked with clients as diverse as The New York Times Magazine, Knoll, MoMA, The Guggenheim Museum, Vitra, Prada, Target, The P.S.1 Center for Contemporary Art, The Nasher Sculpture Center, Diller + Scofidio Architects and Rem Koolhaas.
Current exhibition: Cooper Hewitt Museum, “Design USA: Contemporary Innovation“
Their studio and the environmental graphics for the Illinois Institute of Technology (IIT) McCormick Tribune Campus Center in Chicago, (in collaboration with OMA) are included in the above exhibition but, 2×4 also designed the exhibition as well as an unusual iPhone app exhibition experience. (Roberta Smith of the NYT covers the exhibition here).
Architectural Association (AA) School of Architecture in London: “OMA Book Machine: The books of OMA”
2×4 also just published a book about the studio’s work (more of an artist’s book than a book about practice per se) called It is What it Is. The book was a catalogue for an exhibition in Tokyo at the Eye of the Gyre Gallery.
Cooper-Hewitt National Design Awards 2006 – winner of Communication Design Award
Filed under: Modern Views, Profiles